Press Release
For Immediate Release
31. July 2007
MouseWax Returns
The outsized comic strip MouseWax is set to return August 1st
www.MouseWax.com
After a premature demise, MouseWax is scheduled to reappear on August 1st. MouseWax creator Brandon Lewis had thrown in the towel, deciding to end the comic strip beloved by millions. MouseWax sadly ended a month and a half ago with no formal goodbyes or announcements. It just stopped being updated each weekday. The final comic featured a sadly drawn black and white sketch with a poorly crafted pun, unlike the comic's usual, brightly colored, computer-assisted array of clever quips. After a few days, Lewis posted a note on his blog stating he needed to take a break from MouseWax. "Although I didn't tell fans on the blog, I secretly had no plans to resume the comic strip," said Lewis.
The announcement of the MouseWax hiatus was met with a deluge of emails from fans around the globe demanding the immediate return of the comic strip, including two death threats and a small protest outside Lewis' home in San Diego involving fans dressed as regular MouseWax characters (even Hamsterman and Sukoshióalthough these characters haven't actually figured prominently in the MouseWax comic strip).
"When I realized the great depths of emotion people felt for MouseWax, it provided me with fresh inspiration to make fun of them via the comic strip," said Lewis. So, the idea was born to resurrect MouseWax on the 1st of August or Lughnasadh, a Gaelic holiday traditionally associated with the first of August. Lughnasadh marks the beginning of the harvest season, the ripening of first fruits, and is traditionally a time of community gatherings, market festivals, horse races and reunions with distant family and friends; a perfect occasion for reuniting fans with their cherished MouseWax.
In Celtic mythology, the Lughnasadh festival is said to have been begun by the god Lugh, as a funeral feast and games commemorating his foster-mother, Tailtiu, who died of exhaustion after clearing the plains of Ireland for agriculture; much like Lewis who nearly died from exhaustion having produced over 600 weekday incarnations of MouseWax as part of The Daily Grind Iron Man Challenge, a comic strip reality show competition. Mr. Lewis is no respecter of gods and Lugh is as good a god as any other.
MouseWax can be found at www.MouseWax.com in its new incarnation on 1. August 2007.
Brandon Lewis is a freelance web designer and illustrator who works in an entirely digital medium, except for the aforementioned, poorly-crafted, hand-drawn comic strip of June 19th. MouseWax has been seen by millions of people worldwide, especially in Utah, Norway and France. Analysts did not expect a comic strip featuring gay liberal atheist characters who live with Jesus to be so popular in Utah, but despite all odds, it is.
# # #
Press contact:
Robert A Jones
Stenar Creative
212.931.0196
raj@stenar.net
www.stenar.net
